Monday, April 28, 2025

Novomatic Moves to Full Ownership of Ainsworth Game Technology

Novomatic Moves to Full Ownership of Ainsworth Game Technology

Novomatic has agreed to acquire all remaining shares in Ainsworth Game Technology, securing full ownership of the Australian slot machine supplier. This marks a significant step in Novomatic’s strategy to expand its presence across the Asia-Pacific and US regions.

Ainsworth, once renowned on Irish gaming floors for its once high-performing MultiWin series, has seen its popularity in the Irish decline in recent years. Newer product lines such as Lightning link failed to capture the same bonus-driven appeal that competitors like Apex’s Cloverlink and EGT’s Bellink have successfully delivered.

Having acquired an initial 52.9% majority stake in Ainsworth in 2016 (finalised in January 2018), Novomatic will now purchase the remaining 47.1% shareholding. The deal remains subject to certain regulatory and shareholder approvals. If approvals are secured, Novomatic anticipates completing the transaction in the second half of 2025.

In a statement, Novomatic Executive Board Member Stefan Krenn commented:

“The acquisition of Ainsworth is consistent with our international growth strategy and the expansion of our presence across the Asia-Pacific and the US regions.

As a long-term shareholder, we are familiar with the business and believe that integrating Ainsworth into our operations is in the best interest of this strategy. We look forward to welcoming Ainsworth’s highly qualified and experienced employees into the Novomatic family to be part of our international growth and success.”

This move underlines Novomatic’s ambition to consolidate its global footprint, and it may signal further activity in markets where Ainsworth still retains brand loyalty, including a possible push to rejuvenate its Irish floor presence.

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Winline is an Irish-based consultancy firm specialising in the gambling industry, with a particular focus on land-based gaming venues across Ireland. The firm offers expert consulting services to operators navigating the evolving regulatory landscape. Winline provides updates on the upcoming licensing framework set by the Gambling Regulatory Authority of Ireland (GRAI), which will open applications for betting licenses in December 2025 and gaming licenses in early 2026. 

In addition to consultancy services, Winline operates Winline news, a news platform delivering the latest industry news and updates relevant to Irish operators. The platform covers various topics, including Irish, UK and European gambling regulation, new casino products, and the latest technology. 

Winline is an Irish-based consultancy firm specializing in the gambling industry, with a particular focus on land-based gaming venues across Ireland. In addition to consultancy services, Winline also operates Winline News, a news platform delivering the latest industry news and updates relevant to Irish operators. The platform covers various topics, including UK and European regulation, poker, new casino products, and technology

2025 © Winline

Footer Background

About Winline

Winline is an Irish-based consultancy firm specialising in the gambling industry, with a particular focus on land-based gaming venues across Ireland. The firm offers expert consulting services to operators navigating the evolving regulatory landscape. Winline provides updates on the upcoming licensing framework set by the Gambling Regulatory Authority of Ireland (GRAI), which will open applications for betting licenses in December 2025 and gaming licenses in early 2026. 

In addition to consultancy services, Winline operates Winline news, a news platform delivering the latest industry news and updates relevant to Irish operators. The platform covers various topics, including Irish, UK and European gambling regulation, new casino products, and the latest technology. 

Winline is an Irish-based consultancy firm specializing in the gambling industry, with a particular focus on land-based gaming venues across Ireland. In addition to consultancy services, Winline also operates Winline News, a news platform delivering the latest industry news and updates relevant to Irish operators. The platform covers various topics, including UK and European regulation, poker, new casino products, and technology

2025 © Winline